Anyone who knows football is familiar with the onside kick. It’s an attempt by the kicking team to gain possession of the ball with a short kick that has a predictable bounce. The onside kick is a strategy the kicking team uses when it is behind in the game and it needs to get the ball back. It’s an all or nothing play. The ball must go 10 yards before it can be recovered by the kicking team and the receiving team can recover the ball before that. The kicking team gets two chances to make an onside kick.
An onside kick is usually a last-ditch effort to win the game. It’s a “desperate times call for desperate measures” type of play. The kicking team stacks their players on one side of the field and then kicks the ball to that side. Both sides use what they call their hands team, players who are especially adept at handling the ball.
Enough of the lesson. How does the onside kick strategy apply to you and me as business people? At times, do you find yourself behind in your game; your business and sales are lagging and you think everyone on the earth has lost your phone number? Maybe illness or family issues have followed you into the New Year and your motivation has waned. Perhaps the economy has caused a fumble to your monetary resources and you need an emergency play to get you those 10 yards.
You need to get the ball back…you need to score and soon. How can you move the ball those 10 crucial yards?
1. Stack your resources by making an inventory of your education, work history, skill set, knowledge, contacts, and industry experience. Write it down – all of it.
2. Explore your options by comparing what you have to offer with what you really enjoy doing. If you’re reading this, you’re most likely an adult business person with an expiration date stamped internally. Why waste time in a profession that doesn’t bring you fulfillment? Is that what you were created for? I think not.
3. Position yourself in your market as the go-to resource. This doesn’t mean you have to be the very best in your market; you simply have to position yourself as the go-to person. Bring your hands team value and articulate it favorably in the eyes of your target prospects.
Try an onside kick to get your game back!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
