We all depend on the scoreboard at a sports stadium to give us a quick, exact rundown of what’s going on down on the field. The scoreboard, of course, shows the score. The scoreboard displays the team names. The scoreboard measures time remaining and team statistics. The scoreboard, for some sports, often has the starting roster displayed on the outer edges. An official or neutral person will operate the scoreboard, using a control panel. Since I have a condition called, “football on the brain” I must use football analogies to prove my point…once again.
“So what?” you might be asking. Well, I started pondering recently how much we really depend on this electro-mechanical tool and how it makes our hearts either pound like a sledge hammer trying to ring the bell at the County Fair, or sink like the Titanic.
If you had a scoreboard for your business, what would it look like? What would the score be if you were the home team and your competitors were the visitors? Is your heart pounding or sinking?
What would your stats look like? First and ten for social media efforts? Third and long for marketing results? Two touchdowns for two new clients? Uh oh, a difficult client blitz causes you to be sacked and lose yardage. Ineffective networking causes a fumble.
You do need to be mindful of your business scoreboard and what it’s displaying. Take time often to evaluate what’s working and what’s not. What efforts are you expending with little or no results? Maybe it’s time to outsource or do away with a particular activity. Make a list of activities that are high-leverage, high-yield and focus on those.
Take a look at your social media activities – are they expanding or are they stagnant? Choose the most productive of your social media platforms (for me it’s Linkedin) and devote 30 minutes a day to invite others to connect, answer questions, and send notes to a few connections at a time – and don’t always be in “sell” mode. Just reach out and say hello and ask if there’s anything you can do to help them.
Call more plays for focused high-leverage, high-yield activities and watch your score increase. Watch your stats go from good to great. Watch how you “control the clock” and your productivity will dramatically increase.
Take charge of your scoreboard and win the business game!
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