We’re human. We face fear all the time. It’s what we do with that fear that either propels us forward or plummets us backward. The ultimate goal is working past fear and toward acceptance. What primary fear are you facing today? Is it fear of your unstable new business walking its way into the garbage?{ Read More }
Athlete Branding – Developing a Memorable and Powerful Brand in a Niche Market
SPECIAL GUEST POST BY RICHARD BURGUNDER In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably{ Read More }
Debunking 5 Common Content Marketing Misconceptions
Myth 1: Throwing up a report or blog post onto your website is content marketing. While a report or blog post IS content, it’s only a slice of the pie. Your motivation for producing a juicy piece of content, your audience, and how that specific piece fits into your overall content strategy plan – THAT{ Read More }
5 Things To Do When Your Big Break Doesn’t Come
You have dreams. You have goals. You have vision and passion. You’ve worked so hard. You’ve sweated. You’ve toiled day and night. You’ve even prayed. People tell you your big break will come; just be patient and keep trying. But what happens when your big break never does come? Reality dictates that not all dreams{ Read More }
6 Ways E-Newsletters Create Client Loyalty
E-newsletters are perhaps the most effective way to bring consistent attention to your business. It can serve as your public relations department as it works tirelessly to inform, inspire, and renew your clients’ loyalty. Current clients value the relevant content. Potential clients discover why you’re the one they want to work with. Business associates are{ Read More }
How To Foster Successful Communication with Your Team
Effective communication with your teammates fosters a healthy, happy team. It creates synergy and empowers your team to do their best for themselves and for the team as a whole. Creativity will flow. Tasks and projects will be completed more efficiently. In order for any relationship to thrive, healthy, genuine communication needs to be the{ Read More }
8 Beefy Benefits of Content Marketing
As an athlete, you might have been a big name on the field during your playing career. You may have captured the minds and hearts of the media and fans. Or, perhaps you were on the practice squad and a name on a roster. Whatever your “station,” once the uniform comes off, and the street{ Read More }
Who Are You After The Game?
When the game is over, the locker room is empty and the fanfare has come to a halt, there’s a moment of deafening silence…the silence of one’s own heart facing life head-on. From the stadium walks not an athlete, but a man; a man who stands in his street clothes – just him, his personality,{ Read More }
The Victory Dance
In 1969, Elmo Wright, a junior receiver for the University of Houston, is believed to have invented the post-touchdown celebration. In his third year with the Chiefs, Elmo caught a touchdown pass in a game on Nov. 18, 1973, against the Houston Oilers and celebrated with what some believe was the first end zone dance{ Read More }
Cocky vs Confidence
There is a big difference between cocky and confidence. Cocky is bold, brash, and brazen along with sassy and saucy. There is self-confidence well hidden under the behavior but it manifests itself rudely most of the time. Self-confidence is confidence in oneself and in one’s powers and abilities. It’s being secure and having assurance in{ Read More }