Most of the sports clients who come to me to find out how to write and publish a book have left the game for one reason or another. Many left the game due to one crushing injury that ended their playing days. For some, it was the constant erosion of their bodies, battered and bruised{ Read More }
Athlete Branding – Developing a Memorable and Powerful Brand in a Niche Market
SPECIAL GUEST POST BY RICHARD BURGUNDER In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably{ Read More }
5 Things To Do When Your Big Break Doesn’t Come
You have dreams. You have goals. You have vision and passion. You’ve worked so hard. You’ve sweated. You’ve toiled day and night. You’ve even prayed. People tell you your big break will come; just be patient and keep trying. But what happens when your big break never does come? Reality dictates that not all dreams{ Read More }
Who Are You After The Game?
When the game is over, the locker room is empty and the fanfare has come to a halt, there’s a moment of deafening silence…the silence of one’s own heart facing life head-on. From the stadium walks not an athlete, but a man; a man who stands in his street clothes – just him, his personality,{ Read More }
The Victory Dance
In 1969, Elmo Wright, a junior receiver for the University of Houston, is believed to have invented the post-touchdown celebration. In his third year with the Chiefs, Elmo caught a touchdown pass in a game on Nov. 18, 1973, against the Houston Oilers and celebrated with what some believe was the first end zone dance{ Read More }