Branding

5 Reasons Why Athletes Should Write and Publish a Book During Their Playing Days

Most of the sports clients who come to me to find out how to write and publish a book have left the game for one reason or another. Many left the game due to one crushing injury that ended their playing days. For some, it was the constant erosion of their bodies, battered and bruised […]

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Athlete Branding – Developing a Memorable and Powerful Brand in a Niche Market

SPECIAL GUEST POST BY RICHARD BURGUNDER In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably

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