Podcast Guesting Playbook: Dominate the Airwaves with These 5 S.C.O.R.E. Strategies
Use Your Personal Superpowers to Wow the Host and Engage Listeners
Want to be a super-guest on the right podcast for YOU and your message?
In addition to being a bestselling, award-winning author and book and publishing consultant for sports and business professionals, Michelle’s zone of genius lies in connecting her awesome clients with amazing podcast hosts, thus creating far-reaching impact and influence. Bring your message to thousands of listeners and viewers!
**Michelle’s secret weapon is matching rising and established authors with the RIGHT podcast hosts.**
How do you S.C.O.R.E. when it comes to podcast guesting?
– Sparkling Conversations
– Captivating Presence
– Outstanding Impact
– Radiate Authenticity
– Engaging Connections
S: Sparkling Conversations –
⇒ Radiate Irresistible Charm: Start each podcast episode with a warm and welcoming tone. Greet your host and audience with enthusiasm to instantly draw them in and create a positive atmosphere.
⇒ Infuse Charisma into Your Voice: Speak with confidence and passion. Emphasize key points with a lively and engaging delivery, capturing your audience’s attention, and keeping them
captivated throughout the conversation. Use voice inflections as you speak with the host—talk to them as if you’re conversing with a colleague or friend. Breathe from your diaphragm, not
your chest.
⇒ Forge Unbreakable Connections:
Listen attentively to your host: Respond thoughtfully keeping their personality at the forefront. Show genuine interest in what they have to say. Engage in meaningful dialogue that demonstrates
your respect for their perspectives. Be sure to leave room for pauses. No need to fill every moment with your voice so the host can’t get a word in edgewise—don’t let this be your fate!
⇒ Personalize Your Insights: Tailor your responses to connect with the host’s audience. Share relatable anecdotes and examples that resonate with their experiences, making them feel understood
and valued.
C: Captivating Presence –
⇒ Engage with Personality: Capture your audience’s attention from the start. Speak with enthusiasm and authenticity so the audience is eager to engage more throughout and after the
episode. Don’t be afraid to laugh, or even cry as you share your insights.
⇒ Harness the Power of Body Language: If the podcast is in video format, enhance your presence with confident body language. Maintain eye contact with the host, use expressive hand and arm
gestures without going overboard, and share openly to create a strong connection with the audience. Connect with their pain points.
⇒ Rise as the Authority: Showcase your depth of knowledge in your industry. Share insightful, relevant data and real-world examples that showcase your expertise and provide value to the audience.
⇒ Articulate Unique Perspectives: Offer fresh insights and any unique viewpoints you may have. Captivate podcast listeners by challenging mainstream conventions, although keep in mind the
host’s style and values. You can help the host stimulate a dynamic, thoughtful discussion and give the audience food for thought by presenting distinctive viewpoints.
O: Outstanding Impact –
⇒ Identify Industry Gaps: As a podcast guest, you should be well-prepared with specific statistics, case studies, and real-life instances that illustrate the challenges and opportunities in your industry. Conduct in-depth research to pinpoint the gaps and opportunities of the host’s audience and then propose innovative solutions.
⇒ Collaborate with Industry Leaders: Engage in conversations with influential leaders in your field so you promote a well-rounded discussion. Collaborate with the host on podcast episodes to share insights and collectively inspire change for the audience.
⇒ Champion Thought Leadership: Offer actionable insights as a thought leader and provide practical and actionable solutions that the audience can implement immediately to achieve tangible results. Give them mega-value!
⇒ Share Success Stories: Spotlight success stories of individuals or companies who have applied your advice or ideas without sounding like a braggart. Showcase the positive impact you’ve
made in your client’s lives through your insight and expertise and relate it to the podcast audience.
R: Radiate Authenticity –
⇒ Reflect on Your Journey: Take time during your conversation with the podcast host to reflect on your personal and professional experiences and the major lessons you’ve learned. Share with the audience how they can resonate with your life’s ups and downs.
⇒ Embrace Vulnerability: Be willing to share your challenges and failures as well as your triumphs. Embracing vulnerability fosters a deeper connection with the audience and shows them that you are relatable and human. Speak with sincerity and passion, allowing your genuine emotions to shine through. Your passion will ignite a spark of inspiration in the listeners.
⇒ Leave Them Spellbound: End with impact by finishing the podcast episode on a high note. Leave the audience with a powerful closing statement, a memorable call to action, or an inspiring personal quote that lingers in their minds long after the episode ends.
⇒ Leave a Lasting Legacy: By radiating genuineness throughout the entire discussion, you will leave a lasting impression with the audience and the host. Touch the audience where they live (emotions, experience) and you will grab their hearts.
E: Engaging Connections –
⇒ Harness Fierce Loyalty: Cultivate devoted fans by connecting on a personal level and engage with the audience beyond the podcast. Respond to messages, comments, and emails, showing genuine interest in their lives and opinions. Thank people for connecting with you on social media and keep them coming back for more by offering valuable free gifts in the form of relevant checklists or reports.
⇒ Value Feedback: Encourage listener feedback and implement suggestions when appropriate. Show the audience that their input matters and that you value their contributions.
⇒ Embrace Thrilling Collaborations: Foster exciting partnerships by being approachable and responsive: Respond promptly to podcast invitations and show enthusiasm about participating in the
collaboration. Build a positive first impression with the host by researching the podcast. Listen to a few episodes to understand the show’s style, tone, and topics covered. This will help you align your messaging and approach to fit the podcast’s vibe. Also, learn about the host’s background and interests, as this can give you valuable insights into their perspective and what they may be looking for in a guest.
⇒ Prepare Engaging Talking Points: Craft clear and captivating talking points that align with the podcast’s theme and target audience. Tailor your insights to provide valuable takeaways for listeners, leaving them eager to learn more.
Extra Points –
Step into the spotlight armed with this Podcast Guesting Playbook. Use the S.C.O.R.E. strategies to leave a lasting impact on every host and their listeners and rise as a podcast guest superstar.
Forge genuine connections and cultivate a strong tribe of passionate fans who eagerly await your next appearance as you etch your legacy on the podcast playing field.
The game is starting!