As an athlete, you might have been a big name on the field during your playing career. You may have captured the minds and hearts of the media and fans. Or, perhaps you were on the practice squad and a name on a roster. Whatever your “station,” once the uniform comes off, and the street clothes come on, you have a new life in front of you. If your life has been consumed with sports, and sports alone, you may need to scramble for a new vocation. You might already know what your special giftings are, and you want to pour yourself full force into a venture that will utilize your talents and strengths.
So, how will you leverage your athletic experience and skills to create momentum for success? The answer is:
Strong, well-positioned content!
Why is content such a crucial element in your overall success beyond the field? Words can make or break your business.
Here are some compelling reasons why you absolutely, positively need a robust content marketing strategy for your business or foundation.
- It shines the spotlight on your brand.
- It identifies problems in your industry.
- It identifies solutions.
- It works as an organic link engine that huffs and puffs traffic to your website.
- It establishes you as an authority and thought leader in your field.
- It builds trust.
- It generates leads which brings more clients.
- It lifts your bottom line by increasing sales.
What tactics are the best for beefing up your content marketing?
The obvious are social media, blogs, e-newsletters, and mainstream articles as well as white papers, information reports and case studies. Newer trends emerging are the embedded video clip and infographics.
All this might seem overwhelming as a new business or foundation owner.
You might want to hand this off to an expert so you can devote your efforts and energy to what you do best. I see how the content marketing lineup is shifting so as the Strong Copy QB, I’m ready to call an audible so we can get this play going!